With 16th September coming up this week people are very excited to book tickets at 75 Rs each to watch movies with their friends, family, and their loved ones but a recent notification from the Multiplex Association of India that we release on Tuesday has come as a spoiler for all those who were looking forward to it.
Multiplex Association of India (MAI) on Tuesday announced the shifting of the National Cinema Day from September 16 to September 23. From what we have heard from MAI as of now a number of over 4,000 screens at multiplexes across the country, including PVR, INOX, Cinepolis, Carnival, and others, had teamed up to offer a “celebratory admission price” of Rs 75 to mark the National Cinema Day.
MAI said the commemoration of the National Cinema Day was postponed “on request from various stakeholders and in order to maximize participation”. Some even speculated that the success of Brahmāstra has prompted the MAI to postpone the same to maximize its performance and another reason can be said that it was seen as fake news when it started doing rounds.
National Cinema Day was seen as a way to bring more audiences together from all age groups to enjoy a dedicated day at the movies. “National Cinema Day celebrates the successful reopening of cinemas and is a ‘thank you to the movie watchers who brought it back to life. National Cinema Day is also an invitation to those movie watchers who haven’t made it back to a cinema near them, yet due to some reason or the other.”
According to what MAI had to say, India has seen one of the sharpest growth and recovery in the film exhibition business, globally. The audience has been so supportive all this while, although most of the movies have failed to perform to people’s expectations. After the Coronavirus people have started being cautious of what they watch, they want content, and messages and it’s very indicative due to the success of a few movies.
The first Quarter 1, recorded impressive numbers among cinema operators on the back of movies supported by the Indian audience. The quarter was ruled by the releases of some of the biggest domestic hits like ‘KGF: Chapter 2’, ‘RRR’, ‘Vikram’, ‘Bhool Bhulaiyaa 2’, ‘Brahmāstra ‘, and Hollywood hits such as ‘Doctor Strange’ and ‘Top Gun: Maverick’,” read the statement.