Customers who use their RuPay credit cards to make payments on UPI (Unified Payments Interface) and other platforms will soon be able to earn the same reward points as their peers who use credit cards issued by other payment service providers for transactions.
The National Payments Corporation of India (NPCI) has asked banks to ensure parity on reward points and benefits for RuPay credit cards from September 1.
“Issuers shall ensure that the rewards points, benefits, features and other ancillary offers should not be lower (directly & indirectly) for RuPay credit cards on UPI transactions and RuPay credit cards, except for transactions where issuer does not earn any interchange fee,” Kunal Kalawatia, Chief of Products, NPCI, said in a directive to banks.
“Credit card rewards points are a key lever to drive spending on credit cards. It has been observed that the rewards points, benefits & features for RuPay credit cards on UPI transactions are not equivalent to the rewards points, benefits & features offered on card transactions,” he said. “Member banks are expected to adhere to the circular by 1st September 2024,” Kalawatia said.
Incidentally, Reserve Bank of India (RBI) allowed the linking of RuPay credit cards with UPI in June 2022. In October 2023, the NPCI announced that interchange fee would be applicable on RuPay-UPI transactions but small merchants would be exempt from it.
Following this, several leading banks started offering digital versions of their existing credit cards to customers but it came as a RuPay card. For instance, if you have a regular credit card with Mastercard and Visa as the payment service provider, you can also get a digital RuPay credit card that can be used for UPI transactions.
Currently, reward points for RuPay credit cards for UPI transactions are lower than that of most popular credit cards. NPCI’s move is expected to bring parity in such benefits.
If a regular credit card gives a 1% cashback on all transactions, its digital RuPay version will also have similar benefits. However, this will not apply to excluded categories and small merchant transactions that are lower than ₹2000.
Credit cards typically offer cashback, reward points and free miles on certain transactions. Groceries, apparel, entertainment, restaurant, supermarket, telecom and utility bill payments can earn you cashback and reward points. The quantum of benefits depend on the type of credit card you use and the nature of the transaction.
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